Saturday, May 3, 2014

Science of Color
Studies on color and tests of people's reactions have intriguing results:
For instance, the study into the psychological effects of pink, mentioned above, was carried out by Alexander Schauss in the Seventies. It showed that of 153 male prisoners put in cells painted pink, 98.7 per cent were weaker after being in the pink cells for only 15 minutes
Of course, there is the practical application, selling people stuff:
...a paper in the Journal of the Academy of Marketing Science, ... White is “purity, cleanness, simplicity, hygiene, clarity and peace”; black is “sophistication, glamour, status, elegance, richness and dignity”. Purple is status, pink is femininity, and, of course, blue suggests competence while red is exciting.
and speculation on why we humans see color at all:
...developed the ability to detect the colour red because of a common characteristic: bare-skinned faces. Suddenly, we could “read” the all-important expressions of anger, dominance and sexual readiness on the faces of those around us.

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